Softoys (yes, with one “T”), is the newest client to begin working with WMS. The owners came to us with an idea of what they wanted: a logo that would be fun, colorful, and highlight their toys.
We set to work, starting with color options based on the colors they use to make their toys. The next concept was to turn a couple of their soft creations into illustrations to add to the image.
Softoys sells hand-crafted toys that are soft, cute, and (best part) machine washable! Once we saw the dinosaurs and zoo animals, we had a better idea of how this design could work.
The final request from the client was that we highlight the fact that the name and logo only has one letter T. To do this, we made that letter a bit larger and decided to have some fun by making it grow some leaves.
This was a fun project with a wonderful client. WMS looks forward to working with them again in the future!
Check out all their amazing toys and buyer reviews on their website: https://softoys.com/
or take a look at their Facebook page: https://www.facebook.com/Softoys-202617883097780/
PO Box 7184
Olympia, WA 98507
407 West Bay Drive
Olympia, WA 98502
Adriane, Co-Owner/Creative Director
Barbara, Web/Graphic Designer
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