ReelBlue Custom Rods came to WMS to request a logo. As a startup, they wanted a logo that was recognizable and modern. Creating custom fishing rods, they also wanted to utilize the color blue to invoke the thought of being on the water but wanted to also use the action/excitement of hooking a fish.
WMS used dark and lighter blues to keep a calm feeling, pushing in some excitement and action through the arc of the rod and shape of the fish. The logo invokes the moment a large catch is pulling on your rod and you’re pulling it to the surface.
Washington Media Services is happy to partner with ReelBlue Custom Rods for this logo creation. We look forward to developing a strong working relationship with ReelBlue.
PO Box 7184
Olympia, WA 98507
407 West Bay Drive
Olympia, WA 98502
Adriane, Co-Owner/Creative Director
Barbara, Web/Graphic Designer
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