Logo – NW Courier Service

Northwest Courier Service came to WMS when looking to update their business identity a bit. They knew they wanted a new logo, something to give others an idea of what they do.

Northwest Courier Service is a non-emergency medical transportation and courier business, serving all of Washington State and parts of Oregon and Idaho. After talking with them and getting an idea of the work they do, we realized movement and progression would be a big theme. The client wanted to use colors that seemed somewhat laid back, choosing a deep blue and a green to accent it. Given that part of their business includes package delivery, we incorporated arrows. Since they travel all over the state, we made sure that the arrows went in more than one direction.

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