Althauser Rayan Abbarno, LLP 2018 Billboard

As with all things in life, designs for businesses require change (as we mentioned in our post for Althauser Rayan Abbarno, LLP’s updated brochure design). This time, the update is for the law firm’s billboard. While we like to look for new designs on projects like this, the client liked the look of the black and white image with orange text. WMS had to agree, it worked well.

With an updated staff image and the need to simplify the information (given the new Olympia location), WMS started by focusing on the image and placement of the important information. We wanted to utilize one of the images the client provided that showed the entire staff. What better than a shot from in front of the Capitol Building? Then we put the firm’s name front and center and made sure the phone number and URL would be large enough to be seen from the roadway. After trying a few different taglines with the client, we settled on something that would express how long they have been serving their community.

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