You know, there’s a lot of “noise” out there and sometimes it’s hard to figure out what works and what doesn’t. So, what makes a successful (and consequently an easy-to-work-with) design firm? Well, in my humble opinion, here are three traits that successful graphic design firms employ:
This may seem like a no-brainer, but it is so easy to get carried away and phase out after a client shares a few details about a project. It’s always exciting to be presented with a new challenge and sometimes designers get distracted really fast. I can’t tell you how many times my mind turns inward and I start building the site right then and there while they’re still talking. A designer should always remain present before beginning to plan.
This harkens back to the first point. In order to design effectively for a client, designers must first know whom they’re designing for. Before meeting with a client, do some research; find out what they’re all about (existing color theme, logo, business model, their clients, etc.). You probably wouldn’t design a bright and colorful website with loud music and large headline fonts for a funeral home. Chances are you’d go for something more subdued and professional.
Continually educate yourself!!! While Web 2.0 and clip art was “hip-to-the-now” a few years ago, web design is tending more towards flat UI that is content-focused and highly adaptable to mobile environments. Design trends change so rapidly that it is easy to fall behind; it’s important to always be reading and researching what’s new. Clients are smart…they can spot who isn’t keeping up.
PO Box 7184
Olympia, WA 98507
407 West Bay Drive
Olympia, WA 98502
Adriane, Co-Owner/Creative Director
Barbara, Web/Graphic Designer
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